Benchmark Dashboard: Insights & Performance Metrics

Nordic B2B Software Benchmark Dashboard

Download the full 2025 benchmark report here: Benchmark Report 2025 | Monterro - Software Investment

Please select your company metrics from the below three categories so we can calculate the most relevant benchmarks for you.

Revenue

Average Revenue Per Account (ARPA)

Growth

Revenue growth (organic)
(Year-on-year growth)
Median	Top quartile
-	-

Rule of 40
(Organic growth + EBIT margin)
Median	Top quartile
-	-

% marketing spend
(% of revenue)
Median	Top quartile
-	-

% share international revenue
(% of revenue)
Median	Top quartile
-	-

CAC-payback
(Months)
Median	Top quartile
-	-

Sales cycle
(Months)
Median	Top quartile
-	-

Customer Success

Gross churn
(% of revenue)
Median	Top quartile
-	-

Net Revenue Retention (NRR)
(%)
Median	Top quartile
-	-

Net Promoter Score (NPS)
NPS
Median	Top quartile
-	-

Price increases
(Existing customers, %)
Median	Top quartile
-	-

Profitability

Sales budget achievement
(% of sales budget)
Median	Top quartile
-	-

EBIT margin
(% of revenue)
Median	Top quartile
-	-

Revenue per FTE
(EUR k)
Median	Top quartile
-	-

Share recurring revenue
(% of revenue)
Median	Top quartile
-	-

Organization

Employee churn
(% of FTEs)
Median	Top quartile
-	-

Salary increases
(%)
Median	Top quartile
-	-

FTEs in sales and marketing
(% of FTEs)
Median	Top quartile
-	-

FTEs in R&D and product
(% of FTEs)
Median	Top quartile
-	-

FTEs in finance and admin
(% of FTEs)
Median	Top quartile
-	-

Note: All data based on the Monterro Nordic B2B Software Benchmark survey. Data collection was completed in January 2025.