Been through a startup phase? You probably had a broad approach to selling. You identified some good targets, learned rapidly from each interaction, and adapted your sales pitch continuously. Through these interactions, your customers gave you a picture of what was working - and that dictated your approach.

But when you hit the scale up phase, the tables turn. Because you can't be everything to everyone at scale. To make progress, you need to get more hands on. You need to work on your positioning.

Positioning is not a marketing thing, it's the foundation of your entire business.

Get it wrong and it'll wreak havoc on your pipeline, your brand, and well... your entire business.

Want to know how to nail yours? Listen to Leif Bohlin, Managing Director of Monterro and a veteran in the B2B SaaS world. He has extensive experience from building and managing multiple B2B software companies. Are you a CEO, CRO, CPO, CMO or a Founder? Then this webinar is for you.