Software Talks

How to approach the giant thing at the very centre of your software business - your positioning. April Dunford, positioning expert, and Leif Bohlin, Managing Director at software growth investor Monterro, discuss how to nail your positioning, and avoid the pitfalls. The session is moderated by Beata Wickbom.

In this session, Erik Syrén from Monterro, and Charlotte Fors from Vonage, will take you through how to build scalable, efficient practices through each stage of the sales process.

Are you expanding your B2B SaaS business abroad? Listen to Monterro's Peter Larsson, and TimeEdit's CEO Johan Blomdahl. They give their best advice what to consider, and what not to do when going international. The session is moderated by Beata Wickbom.

In this episode we discuss company culture. The myths, the misunderstandings, and key steps to create a winning culture that drives your business forward. Meet Monterro's Erik Syrén, and Lars Stugemo, advisor in leadership and management, and co-founder and former CEO of HiQ. They share their experiences and discuss common pitfalls and how to avoid them. Beata Wickbom moderates the session.

Pricing is equally as important as your business strategy. Still, so many SaaS companies overlook it. Listen to Brian Bailard, Managing Director of Blue Ridge Partners, and Monterro's Leif Bohlin, on how to create a pricing strategy that drive profitability.

Forming partnerships can be a great way to accelerate your B2B SaaS business but if you think it's an easy option, think again. Gustav Lagercrantz, CEO of Monterro, and Louise Burman, Regional Sales Director of Outpost24, discuss the topic. The session is moderated by Beata Wickbom.

Organic growth is vital for B2B software companies, but there are some growth goals that can be achieved faster via add-on acquisitions of other businesses... if done right. Meet David Kuritzén, Transactions Director at Monterro and Erik Bergseth, CEO of Matilda FoodTech where they share their experiences.

Organic growth is vital for B2B software companies, but there are some growth goals that can be achieved faster via add-on acquisitions of other businesses... if done right. Meet David Kuritzén, Transactions Director at Monterro and Erik Bergseth, CEO of Matilda FoodTech where they share their experiences.

Customer success has exploded in the B2B software world. No surprise, given that key customer success metrics – customer retention, engagement and satisfaction – are at the core of every SaaS business strategy. But making customer success actually successful is still a challenge. Many businesses are unclear what customer success means, how they can build an effective customer success program, who they should staff their customer success departments with – and crucially, how they will measure customer success. Listen to software growth investor Monterro's expert Leif Bohlin, and Malin Appelberg, Heading Customer Success at Hypergene. They provide practical tips based on their extensive experience in Customer Success for SaaS. They are interviewed by Beata Wickbom, digital strategist and entrepreneur.

Whether it’s been in the pipeline for years or you’ve had a surprise offer, bringing in a new investor or partner is often crucial for accelerating growth. It's an exciting time. But it’s important not to get swept up in it. Because there’s a lot of work to do before the process even starts – work that will maximise the value of your business. Listen to Lars Sveder, co-founder of growth investor Monterro, and Martin Pilotti, Partner and lawyer at Andulf Advokat, who give their best advice how to prepare for (and complete) a company transaction, and how to avoid hitting the roadblocks. The session is led by Beata Wickbom, Digital strategist, entrepreneur, advisor and Moderator of the Year.

If you'd set up your B2B software business from scratch, you'd set it up as a SaaS. It's a no-brainer. But if your software business has been running for several years, most of your code has likely been written for on-premise environments. Which means a move to SaaS has a heap of challenges you need to navigate. Listen to the experts Per Ivansson, at Monterro, and Daniel Österhof, VP Reliability Engineering at Episerver, how to make a step-by-step transition from on-prem to SaaS. The session is led by Beata Wickbom, Digital Strategist, Advisor and Moderator of the Year.

9 out of 10 companies have challenges in finding and recruiting tech talent. Meet Johan Redtzer, talent manager at Monterro who has done more than 8,000 interviews, and Anna Dyhre, employer branding expert, They give their best tips and advice how to attract and keep talents. The episode is led by Beata Wickbom, Digital Strategist, Advisor and Moderator of the Year.